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海角社区 announces College Colors Day set Aug. 31

July 31, 2012
海角社区 Marketing and Communications

海角社区 is one of dozens of universities nationwide participating in the designated NCAA/Collegiate Licensing Company's College Colors Day 2012.

The celebration will be held on Aug. 31 and it involves participation by national, regional, and online retailers representing more than 10,000 locations鈥攁ll with the goal of increasing sales of collegiate merchandise.
 
There is an exciting new component for College Colors Day 2012. For the first time there will be a national online competition powered by ESPN.com. Bengal fans are encouraged to register and "Pledge Their Allegiance" to 海角社区. The campaign is a fun way to engage fan participation and encourage school spirit during the kickoff of the college football season and 2012 College Colors Day.

The contest site at ESPN.com/collegecolorsday is now live. The competition will run throughout the entire month of August leading up to College Colors Day on Aug. 31.

All registrants that sign up and pledge their support for the 海角社区 Bengals will be entered to win weekly gift cards from ESPN Shop ($50 gift cards at ESPN Shop) and one of two grand prizes (college shopping spree at ESPN Shop valued at $500).  In addition, the institution with the most pledges, which will be announced on College Colors Day, will be crowned "Winner of the College Colors Day Spirit Cup" and awarded $10,000 for its general scholarship fund.  

Bengal fans can show their spirit by registering at espn.com/collegecolorsday and pledging support for 海角社区.

For more information, contact Mark Levine, 海角社区 director of Marketing and Communications, (208) 282-3260.

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